Word Out

We take our marketing, writing and design experience and work out synergistic ways to use it in support of other worthy causes. An example would be a former initiative of ours, Grassroots Greater Dayton. This was a group of citizens who wanted to do something to affect the sprawl in the region. We helped focus the mission, name the movement, and develop the logo. Besides doing it for ourselves, we've done this kind of work for a fair amount of non-profits - some are shown below.

Currently, we're in talks with an Oakland CA-based org that assists in housing homeless people. They have clients directly solicit the public for funds, and we believe they will be more successful if they have a "giveaway" for the passersby. Their expertise is housing - ours is marketing - viola! We help them make a booklet, they improve their fundraising.

Past Work

challenge: A small group wanted to affect sprawl in the Dayton OH region. Over 143 municipalities govern an area with a population one-third the size of San Jose. The area has sustained a loss of over 30,000 people since 1990, yet land use has increased. The group needed an identity and a call to unite citizens into one voice for “econology”...

solution: A name, slogan and logo for the group: Grassroots at once refers to the organizing strategy of the group, the sustainable future they work for and the idea of covering the whole region in a positive way. The tag line focuses on assuring the many municipalities and business leaders that Grassroots is interested in only win-win solutions, and is not an adversarial group, as unfortunately, many ecologically-minded groups have been labeled.

challenge: A new charter school focused on giving children with learning disabilities the skills to re-enter mainstream school. These children had in some cases spent years in a system that struggled itself with the challenges of being in "academic emergency:" The identity had to communicate to parents and community that New City School had a specialized aim, but also reaffirm to the students that they were regarded as successful, and not "special."

solution: The empowering slogan, "The Learning You Need to Succeed" paired with active figures balancing alone and together within the structured environment of the school name.

challenge: A church was developing a new program that centered around a wholistic approach: It would include worship and community with other spirit-healing modalities such as divorce care, stress management and nutrition.

The new name and tag had to be welcoming, yet call those who came to look within as well as to join in creating health and community for themselves and others.

solution: We called it The Well, an ancient symbol of the center of community, and also a modern take on being one of the healthy. Juxtaposed with the image of thirst-quenching water, the challenging slogan, "dig deep" feels like it will be a rewarding thing to do.


every moment offers one more opportunity to make a positive difference.